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  • About Ben Polkinghorne
Ben Polkinghorne
  • ART
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  • About Ben Polkinghorne

Trump Trays

2017 was the hottest non-El Niño year on record.

Droughts are leading to wildfires. Melting polar ice is raising the sea level. Warmer seas are causing angrier hurricanes.

Our best defence against global warming is the Paris Agreement – and fortunately every country in the world signed up.

Unfortunately, one man then vowed to withdraw the United States. Trump burying his head in the sand won’t help. Ironically, burying his head in the freezer will.

Trump Trays are recyclable ice-cube trays that make ice-heads of the 45th President's head. All profit goes to environmental charities.

...you could say they’re perfect for global warming.

—-

The first 5,000 trays was going to cost £100,000, factoring in setup costs and £20k for charity. Crowdfunding was the logical choice.

To build hype, we created limited edition, handmade moulds with Mackinnon and Saunders. We shot the heads and themed cocktails with Myles New.

If you’d been living in Portugal, Ireland, France, Japan, Romania, Germany, Colombia, China, Hungary, Spain, Slovakia, New Zealand, United Kingdom, Italy or the United States of America you might have seen them.

The Crowdfunder was ultimately unsuccessful, but we sold out of the handmade moulds and donated £696 to the EJF.

Which could have been where the story ended. Except we’ve licensed the Trump Trays IP. That means they’re available on Amazon and proceeds continue to go to environmental charities.

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