Viva La Vulva hardly needs an introduction. It was a bold campaign that celebrated vulvas in all their beautiful forms. It fought against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals.
Diego and Caio hardly need an introduction either. The amazing creatives behind the film, they entrusted us to turn Viva La Vulva into an integrated campaign when they left AMV.
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We launched a fashion bursary, to tackle the ‘Designer Vagina’ - the fastest growing cosmetic surgery in the world.
Created a Vulva Origami book, so women could fold their own.
Demystified vulvas in print.
And addressed the lack of vulvas in public bathrooms - as seen in the BBC, Metro and Stylist.
While credited for 9 Lions, we only claim the Gold for Integrated and (in a small way) helping win the Titanium.